COREFORCE BRANDING
Brand Strategy, Creative Direction & Design
Coreforce required a cohesive brand identity that clearly articulated its value, differentiated the company within a competitive technology and workforce solutions space, and supported growth across marketing, sales, and internal communications.
The objective was to create a unified brand system that could scale with the business while remaining clear, credible, and adaptable across channels.
OVERVIEW/OBJECTIVE
STRATEGY & LEADERSHIP
I led the brand strategy and creative direction end-to-end, defining how Coreforce would present itself visually and verbally across touchpoints. This included clarifying brand positioning, establishing core brand attributes, and translating strategic intent into a flexible, usable identity system.
I worked closely with stakeholders to align the brand with business goals and ensure adoption across teams, balancing strategic vision with practical execution requirements.
KEY LEADERSHIP CONTRIBUTIONS
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Defined brand positioning and creative direction
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Established a scalable identity system aligned with business objectives
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Partnered with stakeholders to drive alignment and adoption
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Ensured consistency across marketing, sales, and internal communications
EXECUTION
Developed a comprehensive branding system including logo design, typography, color palette, and foundational brand elements. Created clear guidelines to support consistent application across digital and print channels, while allowing flexibility for future initiatives and growth.Oversaw rollout of the brand across key touchpoints, ensuring clarity, cohesion, and ease of use for internal teams.
IMPACT
The new brand identity provided Coreforce with a strong, unified presence that improved recognition, alignment, and credibility. The system established a scalable foundation to support ongoing marketing efforts, internal communications, and future growth initiatives.
SKILLS DEMONSTRATED
Brand Strategy · Creative Direction · Identity Systems · Stakeholder Alignment · Scalable Brand Foundations