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Beach Vacation Guide
Project type
Creative Direction, Art Direction, Photoshoot Direction, Editorial Design
Led creative direction of a annual vacation guide for Wyndham Vacation Rentals, replacing stock imagery with fully original, lifestyle-driven photography through directed annual shoots. Designed a cohesive editorial experience that elevated the brand and differentiated it in a competitive market.
Resulted in a highly anticipated asset that drove repeat bookings and strengthened customer connection.
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