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IACP Campaign & Experiential Design
Project type
Creative Direction, Campaign Development, Experiential Design, Swag Strategy
Reimagined Utility Associates’ tradeshow presence through a destination-driven campaign that replaced generic swag with collectible, city-inspired “souvenirs.”
Introduced a custom campaign identity, phased release strategy, and interactive booth elements to drive engagement. Delivered record booth traffic, increased lead generation, and lasting brand recall.
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