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Brand Manager, Associate Creative Director & Designer

I lead brand strategy, creative direction, and campaign execution — building cohesive systems that connect business goals to audience experience.

What I Do

My work sits at the intersection of strategy and craft. I partner with teams to shape brand direction, guide creative execution, and ensure consistency across touchpoints.

  • Brand strategy & identity systems

  • Creative direction & concept development

  • Campaign leadership across digital, print, and social

  • Cross-functional collaboration and stakeholder alignment

  • Hands-on design execution that drives impact

FEATURED CASE STUDIES

A selection of brand systems, campaigns, and creative leadership work.

COREFORCE BRANDING

Role: Brand Strategy, Creative Direction & Design
Scope: Identity System, Guidelines, Rollout

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Portfolio-Vacasa.jpg

VACASA REAL ESTATE DIVISION BRANDING

Role: Sub-Brand Strategy, Creative Direction & Design
Scope: Brand Architecture, Identity System

UTILIY, INC.
BRAND SYSTEMS

Role: Brand Stewardship, Creative Direction & Design
Scope: Digital Advertising, Print, Campaign Systems

BannerAds-Utility2.jpg
Portfolio-RQAds.jpg

RESORTQUEST BY WYNDHAM VACATION RENTALS

Role: Brand Experience, Campaign Leadership & Design
Scope: Print, Email, Editorial

Experience
Across Brands

Coreforce · Vacasa · Wyndham · Utility, Inc. · STRAX

Interested in building thoughtful, scalable brand
experiences together?

© 2025 Robyn Patterson

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