Lead Creative

Sustaining and modernizing a multi-market brand through corporate transitions

THE CHALLENGE

Over 15 years and multiple ownership changes, the ResortQuest brand needed to continuously evolve on a national level while maintaining consistency across markets, properties, and marketing channels.

MY ROLE

Senior Creative Lead responsible for maintaining brand integrity while modernizing systems and campaigns across evolving business needs.
 

WHAT I DID

• Led creative through three major corporate transitions

• Directed brand refreshes and real estate marketing initiatives

• Developed integrated regional campaigns across print, digital, and experiential channels

• Managed photography operations and visual standards across the Southeast region

• Optimized email marketing through A/B testing and performance-driven design
   

THE IMPACT

• Maintained brand continuity across multiple ownership transitions

• Strengthened regional market presence and campaign effectiveness

• Improved email performance metrics by ~20–25%

• Elevated visual consistency across a large, distributed portfolio