Building a vacation rental and property management brand from the ground up

The Problem

Scenic Stays, a vacation rental and property management company, needed a cohesive brand identity to establish credibility, attract property owners, and stand out in a highly competitive hospitality market.

As a new brand, the challenge was to create a visual and messaging system that could appeal to both property owners and vacation renters, while supporting marketing efforts across digital, print, and on-site experiences.

My Role

Creative Lead responsible for developing the brand from concept through execution across all marketing and customer-facing touchpoints.
 

What I Did

• Developed the brand identity from the ground up, including logo, color palette, typography, and visual language

• Created a flexible brand system designed to support both property marketing and corporate messaging

• Designed and produced marketing materials across print and digital channels

• Developed web and campaign assets to support customer acquisition and property owner outreach

• Established brand guidelines to ensure consistency across all touchpoints

• Applied the brand across environmental and on-site materials to create a cohesive guest experience
   

The Impact

• Established a strong, professional brand presence for a new company entering a competitive market

• Enabled consistent and scalable marketing across channels and audiences

• Supported both customer acquisition and property owner engagement through clear, cohesive messaging

• Created a flexible foundation for future growth and expansion