The Problem

Vacasa needed a cohesive brand identity for its Real Estate Division that could scale across multiple markets while aligning with the broader Vacasa brand. Existing materials lacked consistency, and regional teams required a flexible system that could support both national initiatives and localized marketing efforts.

My Role

Creative Lead responsible for developing and executing the brand system across digital, print, and experiential channels.
 

What I Did

• Developed a comprehensive visual identity system tailored to the Real Estate Division

• Designed and rolled out marketing assets including vehicle wraps, signage, print collateral, and digital materials

• Established brand guidelines to ensure consistency across distributed teams and regional markets

• Partnered with marketing and business development teams to align creative with sales and growth initiatives

• Supported scalable implementation across multiple locations and touchpoints
   

The Impact

• Created a unified and recognizable brand presence across regional markets

• Enabled scalable marketing execution for both national campaigns and local initiatives

• Improved consistency and efficiency across teams using shared brand standards

• Strengthened the division’s visibility in competitive real estate markets