THE CHALLENGE

Vacasa needed a cohesive brand identity for its Real Estate Division that could scale across multiple markets while aligning with the broader Vacasa brand. Existing materials lacked consistency, and regional teams required a flexible system that could support both national initiatives and localized marketing efforts.

MY ROLE

Creative Lead responsible for developing and executing the brand system across digital, print, and experiential channels.

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WHAT I DID

• Developed a comprehensive visual identity system tailored to the Real Estate Division

• Designed and rolled out marketing assets including vehicle wraps, signage, print collateral, and digital materials

• Established brand guidelines to ensure consistency across distributed teams and regional markets

• Partnered with marketing and business development teams to align creative with sales and growth initiatives

• Supported scalable implementation across multiple locations and touchpoints
   

THE IMPACT 

• Created a unified and recognizable brand presence across regional markets

• Enabled scalable marketing execution for both national campaigns and local initiatives

• Improved consistency and efficiency across teams using shared brand standards

• Strengthened the division’s visibility in competitive real estate markets